What a music video is:
A music video is a short film or video that accompanies a complete piece of music or song. Music videos use a wide range of styles of film making techniques, including animation and live action filming.
The history of music videos:
With the arrival of the sound films and talkies in 1926, many musical short films were produced. The short films were typically about six minutes in length, and featured art style animations and backgrounds combined with clips of the performer singing the song. When it got to the 1960s bands such as the beatles started to create music videos but not alot of them, because back them music videos were very expensive to create. When it got to the 1980s alot of groups and artists were making videos for alot of there songs.They came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. In the 80s there were some well known artists that created music videos which were also short films put into one long music video, two examples of these are:
Michael Jackson - thiller
About Me
- Joshua Brett
- Age - 16 Hobbies - I enjoy music and makeing videos, and I am also a mobile dj, I do discos for all ages including 50th birthday parties,18th birthdays, anniversary parties and kids parties and any other type of function
Tuesday, 3 November 2009
Task 2 - Contemporary Music Video Research
Song - Bodies
Artist - Robbie Williams
Who made the video and where it was filmed:
The video for bodies was directed by Vaughan Anell and the whole video was filmed in the Mojave Desert. A reason why they filmed it all in the desert was because the video featured him riding different vehicals, and it looked really effective riding them through the desert instead of just riding through a city.
When it was released and the amount of copies that it sold in the first week:
The music video had its first premier on September 9th 2009.The single for the song was released after the first premier and it sold 89, 000 copies in the first week. The song was taken from his eighth studio album Reality Killed the Video Star which was released on october 12th 2009.
Who was featured in the video?
The video featured Robbie Williams riding through the desert and it also featured parts of the video with his girlfriend Ayda Field, the reason for this was because it would look good with another person in it rather than just himself and he also wanted to make a video with his girlfriend in it.
How the video was made:
The video was very well made, although the whole video was just filmed in the Mojave Desert it had a lot of good transition overlays, such as multi screens and split screen effects. A reason why they added these overlays was because they wanted to make it a little bit more exciting to watch and it also made the video look really modern, one of the split screen overlays can be found at 2:13 in the video.
How the camera shots were used:
There were a lot of camera shots in the video, there were close ups, extreme close ups and lots of other shots, because it was filmed in the desert it had to have a lot of different shots to make it look more interesting, the intro to the video features alot of different shots and also some moving shots because each beat of the music changes to a different shot as seen at 0:03 in the video.
How the lighting was used:
The lighting was also very important because it was very bright in the desert, they had to control the lighting just right so it would light up the most important things in the video, for example the singer and the vehicles. The reason for this was because the singer and the vehicals were the things that they want you to see the most and this could not happen with just the natural light because the sun would be shining in front of them and the vehicals and you would not beable to see them as clearly.
How the song fits in with the video:
The way in which that the song fits in with the video is mostly by the speed and beat of the song, for example at the beginning of the song it starts with the instrumental introduction and the video starts off with just the cliffs in the desert and it changes camera angles on each beat, then when he starts to sing it go’s straight down to where his standing.
Who the video is aimed at:
Because Robbie Williams has been round since the early 90s, the video is most likely aimed at teenagers and young adults. Another reason why the video is aimed as this sort of target audience is because of the type of music because this is the type of music that these age groups mostly listen to.
Artist - Robbie Williams
Who made the video and where it was filmed:
The video for bodies was directed by Vaughan Anell and the whole video was filmed in the Mojave Desert. A reason why they filmed it all in the desert was because the video featured him riding different vehicals, and it looked really effective riding them through the desert instead of just riding through a city.
When it was released and the amount of copies that it sold in the first week:
The music video had its first premier on September 9th 2009.The single for the song was released after the first premier and it sold 89, 000 copies in the first week. The song was taken from his eighth studio album Reality Killed the Video Star which was released on october 12th 2009.
Who was featured in the video?
The video featured Robbie Williams riding through the desert and it also featured parts of the video with his girlfriend Ayda Field, the reason for this was because it would look good with another person in it rather than just himself and he also wanted to make a video with his girlfriend in it.
How the video was made:
The video was very well made, although the whole video was just filmed in the Mojave Desert it had a lot of good transition overlays, such as multi screens and split screen effects. A reason why they added these overlays was because they wanted to make it a little bit more exciting to watch and it also made the video look really modern, one of the split screen overlays can be found at 2:13 in the video.
How the camera shots were used:
There were a lot of camera shots in the video, there were close ups, extreme close ups and lots of other shots, because it was filmed in the desert it had to have a lot of different shots to make it look more interesting, the intro to the video features alot of different shots and also some moving shots because each beat of the music changes to a different shot as seen at 0:03 in the video.
How the lighting was used:
The lighting was also very important because it was very bright in the desert, they had to control the lighting just right so it would light up the most important things in the video, for example the singer and the vehicles. The reason for this was because the singer and the vehicals were the things that they want you to see the most and this could not happen with just the natural light because the sun would be shining in front of them and the vehicals and you would not beable to see them as clearly.
How the song fits in with the video:
The way in which that the song fits in with the video is mostly by the speed and beat of the song, for example at the beginning of the song it starts with the instrumental introduction and the video starts off with just the cliffs in the desert and it changes camera angles on each beat, then when he starts to sing it go’s straight down to where his standing.
Who the video is aimed at:
Because Robbie Williams has been round since the early 90s, the video is most likely aimed at teenagers and young adults. Another reason why the video is aimed as this sort of target audience is because of the type of music because this is the type of music that these age groups mostly listen to.
Song - Ready for the weekend
Artist - Calvin Harris
Who made the video and where it was filmed:
The video for Ready for the weekend was directed by Ben Ib and the whole video was filmed in a green screen studio. The reason for this was because they had to film it all in the studio because they would not have had been able to create the main special effect in the whole of the video with out it.
When it was released and the amount of copies that it sold in the first week:
The music video had its first premier on July 4th 2009.The single was released omn august 10th 2009 and it sold over a million copies in the first week. The song was taken from his second album Ready for the weekend which was released on August 17th 2009.
Who was featured in the video?
The video featured Calvin Harris and it also featured the two female dances, Ella and Funda. The reason for this was because he wanted to be featured in the video himself and the reason that they used the dances was so that they had something else to go with the video and they also looked very enjoyable to watch because of the way that they fitted in with the music.
How the video was made:
The whole video was made in a green screen studio, the video was focused on circles so Calvin Harris and the two dances were holding circles which were painted green, this way when they put the footage on the computer they added a chroma key effect, this then replaced the green with another video clip. One of the green screen circle effects happened at 0:43 in the video.
They used a lot of camera shots in the video including a lot of close ups. This way it made the video a lot more exciting, instead of it just being a static shot all though the video. One of the close up camera shots happened at 0:34 in the video when it zoomed in on the hands playing the keyboard.
The lighting was very important because they had to evenly light up the green screen areas, because if they were not lit up evenly then there would be a lot of shadows and the effect would not work. They also had to make sure that the singer and the dances were evenly lit up so that nothing looked out of place in the video.
How the song fits in with the video:
The way in which that the song fits in with the video is mostly about what is used in the video, for example because the song has got a keyboard in it, there is a part in the video when you see a pair of hands playing the instrument. The way in which that they used a green screen effect was a very good idea because the moving circles went with the music.
Who the video is aimed at:
The video is mostly aimed at teenagers because of the type of music, because these days it is mostly that age group that enjoy listening to that type of music. Another reason why the video is aimed at this age group is because when they watch the music video it inspires them to go out and buy the album if they havn't already got it.
Artist - Calvin Harris
Who made the video and where it was filmed:
The video for Ready for the weekend was directed by Ben Ib and the whole video was filmed in a green screen studio. The reason for this was because they had to film it all in the studio because they would not have had been able to create the main special effect in the whole of the video with out it.
When it was released and the amount of copies that it sold in the first week:
The music video had its first premier on July 4th 2009.The single was released omn august 10th 2009 and it sold over a million copies in the first week. The song was taken from his second album Ready for the weekend which was released on August 17th 2009.
Who was featured in the video?
The video featured Calvin Harris and it also featured the two female dances, Ella and Funda. The reason for this was because he wanted to be featured in the video himself and the reason that they used the dances was so that they had something else to go with the video and they also looked very enjoyable to watch because of the way that they fitted in with the music.
How the video was made:
The whole video was made in a green screen studio, the video was focused on circles so Calvin Harris and the two dances were holding circles which were painted green, this way when they put the footage on the computer they added a chroma key effect, this then replaced the green with another video clip. One of the green screen circle effects happened at 0:43 in the video.
They used a lot of camera shots in the video including a lot of close ups. This way it made the video a lot more exciting, instead of it just being a static shot all though the video. One of the close up camera shots happened at 0:34 in the video when it zoomed in on the hands playing the keyboard.
The lighting was very important because they had to evenly light up the green screen areas, because if they were not lit up evenly then there would be a lot of shadows and the effect would not work. They also had to make sure that the singer and the dances were evenly lit up so that nothing looked out of place in the video.
How the song fits in with the video:
The way in which that the song fits in with the video is mostly about what is used in the video, for example because the song has got a keyboard in it, there is a part in the video when you see a pair of hands playing the instrument. The way in which that they used a green screen effect was a very good idea because the moving circles went with the music.
Who the video is aimed at:
The video is mostly aimed at teenagers because of the type of music, because these days it is mostly that age group that enjoy listening to that type of music. Another reason why the video is aimed at this age group is because when they watch the music video it inspires them to go out and buy the album if they havn't already got it.
Task 3 - Music Video Director Research
Director - Michel Gondry
His work:
Michel Gondry is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is well known for his inventive visual style of mise en scene.
His career:
His career as a director began with making music videos for the French rock band Oui Oui, in which he was also a drummer. The way in which he made the videos for Qui Qui caught the attention of music artist Björk, who asked him to direct the video for her song "Human Behavior". This continued with Gondry directing a total of seven music videos for Björk. Then he went onto directing music videos for a number of different artists including Daft Punk, Kylie Minogue, The White Stripes, The Chemical Brothers, The Vines, Steriogram, Radio head, and Beck.
His intended target audience:
Michel Gondry’s intended target audience is mostly between the age group of teenagers to adults because of the types of music videos that he directs. Another reason why these are his intended target audiences is because of the artists that he directs for because these age groups are the ones that listen to that type of music the most.
How he creates the music videos for this particular type of audience:
Michel Gondry used a range of different techniques to create his videos, one of the techniques that he used the most of stop animation, this was a very time consuming process because it is just taking pictures and putting them together, although this was a very simple way to making these videos, at the end when all of the images were put together it looked very effective. He used this technique when he directed some of the white stripes videos for example, the hardest button to button.
How the audiences respond to his work:
The audiences respond very well to his work for a lot of reasons, one of the reasons is because they find his videos very enjoyable to watch because of the different techniques that he uses. He uses a variety of different tecniques the one that he uses the most is stop motion animimation because is a very simple thing to do but it looks very effective after he uses this tecnique often when creating videos for the white stripes such as for the song "Fell in love with a girl", this was all done in stop animation with lego which was very enjoyable to watch. The videos get alot of positive feedback such as on youtube, here are a couple of examples:
CODman567874 (2 days ago)
just when i thought music couldn't get any cooler it turnes into legos.
michaelteter (2 days ago)
Crazy amount of work went into this lego video! I can't fathom it.
Great work
Another place where his work gets very good reviews is on amazon, such as on products about him like dvds. Here is a example:
By A Customer
Just watched this today and all I can say is that it's probably the most exciting dvd I've ever seen. This man has a fantastic knack of simply matching images to music. No other director exhibits such a real feel for the music - every video here totally matches the artist and the song. So many clever touches - you really have to watch some of these videos several times to 'get' all the ideas he puts into his work. In short, there is no other video director who is quite so innovative, creative, artistic and just plain damn brilliant as Michel Gondry. Buy! With 4 hours plus of footage you really can't go wrong with this. I'm thinking of buying a copy for all my friends as early Christmas presents!
Here are a couple of his videos:
This is the video for the white stripes the hardest button to button, the whole of this video was done using stop animation which was used to create all of the moving drumkits this video took a very long time to make but it turned out very exciting because the video was made with one of his best editing tecniques.
This is the video for Kylie Minogue come into my life, this was a very exciting video to watch because it consisted of kylie walking through the same place over and over again but each time that she passed the dry cleaners another kylie came out. This video got very good feedback and helped to promote the artist.
His work:
Michel Gondry is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is well known for his inventive visual style of mise en scene.
His career:
His career as a director began with making music videos for the French rock band Oui Oui, in which he was also a drummer. The way in which he made the videos for Qui Qui caught the attention of music artist Björk, who asked him to direct the video for her song "Human Behavior". This continued with Gondry directing a total of seven music videos for Björk. Then he went onto directing music videos for a number of different artists including Daft Punk, Kylie Minogue, The White Stripes, The Chemical Brothers, The Vines, Steriogram, Radio head, and Beck.
His intended target audience:
Michel Gondry’s intended target audience is mostly between the age group of teenagers to adults because of the types of music videos that he directs. Another reason why these are his intended target audiences is because of the artists that he directs for because these age groups are the ones that listen to that type of music the most.
How he creates the music videos for this particular type of audience:
Michel Gondry used a range of different techniques to create his videos, one of the techniques that he used the most of stop animation, this was a very time consuming process because it is just taking pictures and putting them together, although this was a very simple way to making these videos, at the end when all of the images were put together it looked very effective. He used this technique when he directed some of the white stripes videos for example, the hardest button to button.
How the audiences respond to his work:
The audiences respond very well to his work for a lot of reasons, one of the reasons is because they find his videos very enjoyable to watch because of the different techniques that he uses. He uses a variety of different tecniques the one that he uses the most is stop motion animimation because is a very simple thing to do but it looks very effective after he uses this tecnique often when creating videos for the white stripes such as for the song "Fell in love with a girl", this was all done in stop animation with lego which was very enjoyable to watch. The videos get alot of positive feedback such as on youtube, here are a couple of examples:
CODman567874 (2 days ago)
just when i thought music couldn't get any cooler it turnes into legos.
michaelteter (2 days ago)
Crazy amount of work went into this lego video! I can't fathom it.
Great work
Another place where his work gets very good reviews is on amazon, such as on products about him like dvds. Here is a example:
By A Customer
Just watched this today and all I can say is that it's probably the most exciting dvd I've ever seen. This man has a fantastic knack of simply matching images to music. No other director exhibits such a real feel for the music - every video here totally matches the artist and the song. So many clever touches - you really have to watch some of these videos several times to 'get' all the ideas he puts into his work. In short, there is no other video director who is quite so innovative, creative, artistic and just plain damn brilliant as Michel Gondry. Buy! With 4 hours plus of footage you really can't go wrong with this. I'm thinking of buying a copy for all my friends as early Christmas presents!
Here are a couple of his videos:
This is the video for the white stripes the hardest button to button, the whole of this video was done using stop animation which was used to create all of the moving drumkits this video took a very long time to make but it turned out very exciting because the video was made with one of his best editing tecniques.
This is the video for Kylie Minogue come into my life, this was a very exciting video to watch because it consisted of kylie walking through the same place over and over again but each time that she passed the dry cleaners another kylie came out. This video got very good feedback and helped to promote the artist.
Sunday, 1 November 2009
Subscribe to:
Comments (Atom)